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Market Updates, Products & Ingredients

Prinova Expands to Australia and New Zealand

The fastest growing segments in Australia and New Zealand are supplements, dairy and sports nutrition.

By: JESSICA HERRING

, RODMAN MEDIA

Prinova, global distributor of functional ingredients and premix supplier for the food, beverage, and nutrition industry, has created a new subsidiary to assist customers in Australia and New Zealand (ANZ).
 
This new segment will serve clients looking for production support in APAC and follows Prinova’s success in EMEA and North America.
 
“The decision to expand into ANZ was a logical step in our growth strategy,” said Nic Dam, group managing director at Prinova. “It will further strengthen our service capabilities in the fast-growing Asia-Pacific market, while also helping us meet the needs of ANZ specifically, which is very different from other Asian markets,” he said.
 
Australia and New Zealand (ANZ) have experienced significant growth in the food and beverage market. The fastest growing segments are supplements, dairy, and sport nutrition. In these categories, Prinova can offer straights, premixes and concepts with a sales representative located in Sydney.
 
The new operation will help the company supply ANZ markets with bespoke nutritional premixes from its China facility, with over 2,000 ingredients in categories ranging from vitamins and amino acids to essential oils and aroma chemicals supported by warehouses in ANZ.
 
“Categories such as sports nutrition and dairy are increasingly important in Australia and New Zealand, so it was essential for us to hold local inventory and offer support and expertise to our growing ANZ customer base,” said Dam.
 
Prinova has more than 35 strategically located facilities worldwide. As a single-source partner offering ingredients, custom services, and market expertise, the company said it adds value at every step of a product’s lifestyle.

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